Unit 2: Make America Vote Again (Terminale G1)

Presidential Ad Campaigns

The documents under study are the ad campaigns for candidates for the 2024 American Presidential Election.

The first one is Trump’s, released in April 2023. The tone of the video is serious and alarming, he wants to expose American citizens to the dangers and consequences of the Democratic policies on the country. The message of the video is based on fear with the threats of wars outside the country and terror inside the country. On top of that, he created an oppressive atmosphere with the mention of the nuclear weapon.

This video depicts Trump as America’s savior bringing the country back to its former glory that was lost during Biden’s administration. In his video, he is targeting Christians and people against LGBTQ+ community to go back to traditional and conservative values.

However, Harris’ ad campaign is friendlier and more joyful with a serious tone. She wants to make the country evolve and change the mentalities. The background music is a song by the African American singer Beyoncé entitled “Freedom”. It emphasizes her message. She places herself as equal as everyone mocking Trump who does the opposite. We can hear her voice in the video contrary to Trump, it shows how invested she is. Unlike Trump, she does not want to make a country of fear and violence but a country where freedom prevails for everyone.

Homework: Learn the lesson.

Be ready for a Written Production Evaluation on the theme of the Chapter on Tuesday, November 19th.