Unit 2: The Race to the White House (1ère AMC)
Presidential Ad Campaigns
Trump: Make America Great Again – Harris: We are not going back!
The documents
under study are two ad campaigns: one from
Donald Trump, the second one is from Kamala Harris.
Trump’s ad campaign tone is aggressive and combative. His
video looks like a trailer for a movie. In fact,
he is depicted as a hero who will save the
country from the Democrats, the terrorists and any form of invasions.
Additionally,
he is mocking Biden by highlighting his
physical and mental weaknesses that weakened the country. As a result, the country is in
decline because of Biden’s actions. On top of that,
according to Trump, Biden put the country at risk: no one is safe in their home
because of his bad decisions for the country. He wants to bring back a better
economic situation. Furthermore, he is also
sending a message to the rest of the world, saying that America has a strong military
system and they are ready to defend themselves against anyone.
However/on
the contrary to Trump, Harris’ ad
campaign seems friendlier. Indeed, we can
hear her speak directly to the people. She seems very engaged to the people: we
see her exchanging with people, shaking their hands, posing for pictures. She
seems very close to the citizens. In addition,
in her video, everyone is smiling, looks joyful and happy, there is a good
atmosphere. Everyone is welcome to join her. Moreover,
the background music is a song from the famous African American singer Beyoncé
entitled “Freedom”. This song emphasizes Harris’
message that she wants everyone to be free and live on equal
footing.
Aucun commentaire: